My role on this project was to work with the experiential design director to help conceptualize and redesign Frigidaire.com. The new site successfully launch in early 2014.
The project evolved over one year of development, going through several design phases and usability testing. That time was also spent working hand in hand with the developers to ensure a premium responsive site was the outcome. I led the responsive design team, including all mobile designs, as well as many of the desktop interior site structure pages.