State Farm Chaos iAd

State Farm Chaos iAd

App Design

Using the GPS in your smartphone, a new iAd from State Farm lets you create a custom video of the robot stomping around your current location. As you can see in the video below, the resulting Chaos clip uses Google Streetview images instead of real-time augmented reality, so it’s not quite as dramatic as it theoretically could be. But for something that’s created through an ad rather than an app, it’s a pretty impressive demonstration of what mobile ads are capable of these days.

State Farm - State of Chaos

State Farm - State of Chaos

Copywriter:
Melissa McCarthy