My role on this project was to work with the art director and copy writer to help conceptualize, design, and develop the digital presences for The Endangered Song website.
With less than 400 left in the wild, Sumatran tigers are at risk of going extinct. We asked 400 influencers to raise awareness and inspire change by digitizing the previously unreleased song and sharing it online using #EndangeredSong. The 400 lathe-cut polycarbonate records are the only copies in existence and will actually degrade over time as the record is played. The song will go extinct unless it’s digitally reproduced. The Sumatran tiger will go extinct unless we take action.