Cotton needing a rebrand which resulted in a content-rich website that serves as the digital destination for users to seek out information, inspiration and all things cotton. As the creative lead on the website, the team conceptualized, designed and gave Cotton an entirely new look and feel across all platforms and initiatives. I also worked closely with the front-end developers to create a custom CMS allowing content to be re-circulated in throughout the site resulting in fresh content continually populating.
A 14-video content series lead by Lindsey Eckwall and Step Shultz. Cotton crafters were explored across the country and include brands like Cotton + Elle Home Decor, Esquire, & Marie Claire.
The Common Threads Series was a campaign lead by Rachel Newell and Tyler Kirsch. The campaign highlighted how real people's unique lifestyles are connected through the commonalities of cotton.